what size are you…
With a somewhat heightened awareness for things that deviate from the truth, I spotted this scene. Well, that’s not quite correct as I am seeing it all the time, to the point of not really paying attention to the fact that the mannequins in this department store or any other as well as most high street fashion shops have visually very little in common with the women spending their hard-earned cash in them. I am not talking about the degree of undress seen here, I am talking about size – as you might have guessed.Shops sell fashion from sizes 6 or 8 to 20 or 22. So why only show off the merchandise on mannequins that must surely give every woman looking at them an inferiority complex? What would be wrong with having displays of the wares addressed at the women who actually do the shopping? Surely someone size 16 would like to see the fit of a pair of jeans she likes on someone that looked a bit more like herself?I know it’s all about aspiration, shops don’t sell reality, they sell dreams. And of course, even the silliest girl knows that she won’t part with £120 for a pair of jeans and immediately look like the model strutting her stuff in them in the poster. But surely, women these days are smart, educated and worldly-wise enough to know that real dreams and aspirations have more to do with achievement and personality, not inches.
There is one women’s magazine I know of that from the beginning of this year has only used real-life women to model in any of their features – exluding adverts, of course. Personally, I found looking at the magazine (targeted at the mid-20ies to late-30ies woman) and the version aimed at women from 40 – which I am, after all – very empowering. Of course, these women get styled and photographed as professionally as ‘real’ models but they come across as much more genuine and true to life. Not everyone apparently agrees but hey, I’m part of the readership, so I assume my opinion counts. I love it, and I hope Brigitte manage not only to stick with this policy but to set an example for others to follow…
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